|  Major League Gaming Gallery

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MLG is professional gaming.

Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world's fastest growing competitive sport: professional video gaming. Anthem has been working with MLG for years now and has provided dozens of design, technology, and consulting solutions. Services rendered for MLG include print design, HTML newsletter design, logo & identity designs, web layout and design, social networking website design, brand consulting, and advertisements deployed via web and even Xbox Live.

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Projects

• Pro Circuit Event Invitations
• Layout & Design - MLGPro.com
• Layout & Design - MLG Newsletter
• Layout Development - MLG GameRoom
• AOL Expressions Pack
• MLG MySpace Page
• Web and Xbox Live Ads
• Re-Design and Launch of MLG Gamebattles
• MMO Champion Branding and Identity Design

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Approach

Pro Circuit Event Invitations

Anthem designed print invitations for V.I.P.'s to MLG's Pro Circuit events.

Layout & Design - MLGPro.com

Anthem worked in tandem with Rokkan Media and closely with MLG's internal team to deliver dozens of layouts and designs for MLG's new website, MLGpro.com. At the same time, Anthem also assisted MLG with the beta launch of their now popular MLG GameRoom, a Flash video user community for gamers; Anthem also went on later in the same month to deliver a brand new HTML newsletter design that integrated news and feeds from the newly aquired Gamebattles with MLG news.

Social Networking

MLG also tasked Anthem with the design and development of MLG's AOL Expressions pack and the development of the MLG MySpace layout, which also included the creation of a dynamic Flash image gallery; the project was quite an undertaking due to MySpace's stringent permissions and layout coding restrictions; Anthem was able to deliver an aesthetic layout that integrated wth a Ruby on Rails CMS framework developed by Killswitch Collective. At this time, Anthem created eye catching Xbox Live ads with a new tag "MLG is professional gaming." The ads featured top professional gamers engulfed in a red and blue flame to promote MLG's new television show on USA Network.

Please click here to read the case study about MLG Gamebattles


MMO Champion

After MLG's aquisition of MMO Champion, a Massively Multiplayer Online game-dedicated blog site, they came to Anthem to redesign the logo for advertising and merchandising purposes.